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YOOF is a socially motivated organisation focused on curating and celebrating talented ‘Urban Fine Artists’ and promoting their artwork to a local, national, and international audience. Based in Cardiff, Wales and founded by social entrepreneurs Cam Sharpe & Chris Butt in 2021, YOOF is tapping into the energy of urban street art to benefit cityscapes and provide commentary around social change.
Covid has impacted many communities since 2019 and young people have been particularly affected by the limited creative opportunities during the pandemic. This coupled with the change in perception from street art as vandalism to artistry shows its strides towards becoming socially acceptable.
By commissioning, curating, and promoting emerging talent, YOOF will bring the energy and passion of their artwork and at the same time highlight and support young people facing mental health or relationship issues.
“YOOF is at the forefront of promoting this need for change and the overlap with the current mental health crisis..”
Lets Talk Mental Health
Faces of Mental Health